Tomorrow night (Monday 17th May) I’m presenting a FREE one hour webinar about How To Double or Triple The Response You Get From Any Type Of Advertisement, Flyer, Website or Promotional Piece You Produce!  As you probably can guess, the subject is effective copywriting and Ad writing.  We’ll be convering some really important principles, as this (copywriting) is arguably one of the MOST important skills you can master in marketing your business.

I’m going to use these two examples as a bit of a Case Study, so it would be worth a read of these before you jump on the Webinar (details below):   Once you’ve read them, if drop me a comment and list the differences you can notice in the two examples!

EXAMPLE OF NOT-THAT-GOOD COPYWRITING

Welcome to our Used Mercedes Benz Dealership.

We offer outstanding customer service and will assist you in any way we can to make your car buying experience a memorable one.

Our showroom contains great value used model Mercedes Benz vehicles but if we don’t have the vehicle you want in stock, we will endeavour to find it for you.

Mercedes Benz is one of the most respected and prestigious brands in the world. Their selection of vehicles includes the A-class with a choice of:

- 3 or 5 doors;
- B-class compact sports tourer;
- C-class Saloon, Estate and Sport CoupA;
- E-class Saloon and Estate; S-class Saloon;
- SLK-class Roadster; SL-class Roadster;
- CLA-class CoupA and Cabriolet;
- CLS-class CoupA; CL-class CoupA;
- M-class SUV; GL-class SUV;
- R-class Sports Tourer;
- Viano MPV;
- and finally the Options AMG.

With such a large variety of models available, there is a vehicle to suit almost any purpose, commercial or domestic. Many of the vehicles in the Mercedes Benz range have a large load capacity which would suit families and the Viano MPV is specifically designed with the tradesman in mind. Otherwise you can choose from the popular sportier style vehicles such as the Roadster and Sports Tourer.

Take some time to browse through this site by clicking on the navigation bar to explore the main sections. If you would like to arrange to test drive any one of our used cars, click on the link and fill out the online form advising us of your preferred time and we will endeavour to accommodate you. We hope that you enjoy your visit and look forward to doing business with you.

EXAMPLE OF GOOD COPYWRITING

A first class dealer to match a first class vehicle

We believe in making your buying experience every bit as pleasurable as your driving experience, and aim to make you feel like a VIP with our attentive, award winning service.

Our well appointed offices certainly take the chore out of shopping for a new car, but perhaps most importantly our ongoing commitment to you after you have purchased your vehicle is second to none. In other words, we never stop treating you like a VIP customer. It’s the kind of service you would expect when buying a first class vehicle like Mercedes Benz.

The Mercedes Benz Journey
Mercedes Benz understands that it’s important to focus on the journey, not the destination. That’s what they’ve been doing so well for over a century now: creating vehicles that simply take you someplace else. Once you experience the sheer pleasure of driving any one of our extensive range of Mercedes Benz vehicles, destinations will be a thing of the past.

Long distance luxury and comfort
Few people can appreciate long distance travel like those living in rural Australia. It can be hard on the body as well as the mind, but it doesn’t have to be.

Imagine taking your lounge room for a spin. That’s what driving a Mercedes Benz is like: luxuriously comfortable seats, roomy interior, surround sound, climate control and such a smooth ride you’d be hard pressed to believe you were going anywhere.

A car that’s as safe as houses
For most people, especially families, safety is the number one priority when choosing a car. Mercedes Benz values safety just as much as you do, which is why they are industry leaders in safety technology.

Performance …

For safety
Nearly all of us have been in a tight situation on the road where a bit of extra power can do wonders. Mercedes Benz high performance engines allow you to confidently handle such situations should they arise without the heart palpitations that can sometimes go with them.

For the open road
Nothing beats the open road for the optimum driving experience. This is where Mercedes Benz comes into its own giving you secure, reliable and smooth performance.

Beauty that’s not just skin deep
Ever heard the expression ‘beauty is in the eye of the beholder’? Whether it’s the stylish, plush interior, the classy exterior or the sheer grunt underneath the bonnet, with a Mercedes Benz vehicle, there is beauty that will catch the eye of any beholder.

Matching people with cars
The Mercedes Benz range has something for everyone:
- Personality
- Function
- Affordability

Whatever your lifestyle, make Mercedes Benz your reward.

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(Acknowledgements to JustWeb.com.au for this example)

Fascinating isn’t it!  This clearly shows how changing the focus of your website copy can greatly increase a reader’s openness to your product and or service, just with different use of words!  The same applies to the script you use for an audio or video message as well.However, tha ability to do this effectively, is a learned skill!  Really top level copywriters can charge tens of thousands of dollars to create the sort of sales copy that can sell millions of dollars worth of products or services. 

Over the years I’ve spent a lot of time and thousands of dollars training myself in this art of Emotive, Direct-Response copywriting, and in the Webinar below, I’m passing on some of what I’ve learned for free - no pitches, no offers!

Here is the info about the free webinar I’m presenting on Monday evening 17th May 2010, 7.30pm AEST Australia.

In this one hour FREE webinar Peter Cutforth, Direct-Response, Online and New Media Marketing expert, will reveal the little-known secrets to getting a significantly better response from any Newspaper Advertisement, Yellow Pages entry, Email, Google Adwords Ad, Flyer, Webpage, promo video or direct mail letter than you ever have before!

Peter says: “Most business are making fundamental mistakes that are costing them heaps in lost potential business whenever they spend precious money on any of the above types of advertising!”

Why?

Because they have not been taught the simple principles of “Emotional Direct-Response Copywriting”! Now this sounds like a mouthful, but it’s really quite easy to understand and implement once you have discovered the seven key principles and practices that Peter will reveal during this webinar.

These are scientifically proven and tested principles that endure the rapidly changing times, because they simply cater to the in-born, consistent responses and psychology of human nature!

No matter what changes we experience in current media and advertising delivery (many!), these simple but profound approaches will ALWAYS produce better results than what the vast majority of business owners trot out day-to-day… and Peter will show you how, in this exciting punchy webinar!

A webinar is a bit like a live seminar presentation, except you can enjoy it from the comfort and convenience of your home. You don’t need any special equipment, just a computer with speakers or a headset, and a decent Internet connection! Connecting in is simple, but we would ask that you join us a few minutes early so you have time to familiarise yourself with the webinar environment!

The webinar will start at 7.30pm AEST on Monday 17th May, and will go for at least an hour, with some extra time for questions during at after the presentation.

Please click here to register this Webinar:
http://bit.ly/9PfyKC

PS. There is no pitch for expensive products or services at the end. I’m doing this for some of the life coaches my wife has trained, and am opening to my FB friends and my list as well.

http://bit.ly/9PfyKC

This week my other company Urban E-Learning (co-owned with my business partner Steven Asnicar) was engaged by the AMAQ to fast track the development of a website designed to provide information to the public about local hospital "indicators".  We took the brief and registered the domain name on Monday afternoon, and by Wednesday at midnight, the site was completed!  It was launched today with lots of media engagements, resulting in it being a lead story on Channels 7, 9 and 10 this evening.

Here’s the story as it was run on Channel 10.

The site came up really well, our client, the CEO of AMAQ was wrapped in it.

You can check it out here:

http://www.yourhospitalshealth.com.au

The famous Mental Toolbox is coming to Brisbane again!

25 year veterans of the Australian personal development industry Paul and Mary Blackburn will be bringing their unique Mental Toolbox to Brisbane near the end of February!

At this event 2 years ago Carolyn, my wife of 25 years and I did one of the most powerful "together" exercises we’ve ever done (can’t tell you what it was…, but you’ll definitely get to do it when you go!). This is not a "Lecture" style workshop, it’s what I believe is an almost perfect blend of great cutting edge teaching, plus opportunities to really explore yourself and discover the breakthroughs that are right for YOU, right here right now!

You’ll Discover:

# how your mind works,
# why it does the things that frustrate you,
# how to change it into your most reliable and productive asset,
# where, when, why & how to ‘reprogram’ it and
# what to do to keep it running at peak efficiency for the rest of your life.

Here’s some more info about this event:

This is the day on which you will transform into the person of your dream. Are you ready to begin living the life you’ve imagined?

Imagine:

* Making more money in less time by knowing how to work smarter instead of harder.
* Being cool calm and relaxed - even when the going gets really tough.
* Remaining superbly fit, exuberantly healthy and full of vibrance, energy & enthusiasm.
* Experiencing genuine, lasting, fulfilling, happiness - both in each moment of the day and on-going-ly.
* Building & maintaining relationships with your friends and family that just plain WORK!

Our wind up session outlines what you need to do and when to do it so that the skills from The Mental Toolbox become personal habits enabling you to look back in twenty years and conclude that the time and money spend on this weekend was the best investment you ever made. It’s a simple, what to do and when to do it session that puts the weekend into a package you will use every day - because it delivers!

My wife Carolyn is a Master Coach with this company, that’s how much we believe in what they do! Because of her association with Beyond Success we can offer special discount tickets to this fabulous event, for only $197 (Normally $1997).

To register visit here:
http://www.thementaltoolbox.com/

…click on Register, then enter the Promo Code: "CARCUT"

Looking back over the many successes my clients have had this year, one stands out in my mind as particularly valiant and newsworthy!

Lisa Vance a leading Nutritionist in Brisbane runs a business called I’ve Got Life.  Lisa only came out to Australia from South Africa around 18 months ago, and has developed an enviable following of clients and supporters through effective networking and engaging several online strategies.  Not having a huge budget for an online presence, we focussed on creating a simple but functional site and also created some videos which are still ranked # 4 and 5 in Google for the term "nutritionist in brisbane".

Lisa also started slowly building her email list and now its not unusual for her to get in the range of 150 visitors to her site from a simple email newsletter broadcast.  One of Lisa’s secrets to success has been providing useful, interesting and practical content - check out her blog to see some of her recent posts - the latest one outlines how to choose the healthiest beer for Christmas!!

Finally, amongst many admirable achievements, just last week Lisa launched her first physical product:  The Tasty Times 2010 "Healthy Eating Calendar for All Seasons".  Always one for quality, Lisa has excelled herself with this innovative collection of sumptuous recipes and healthy eating tips, assembled with beautiful photos (all taken by Lisa herself, not stock pics!) and gorgeous graphic artwork on high-gloss CD size cards!

Congratulations to Lisa, and by the way, if you think Lisa’s calendar might make a great Christmas present for either yourself, a relative or friend, you can purchase one (or more) for the discount price on her website of only $14.95 each plus P&P, but you’ll need to get your order into Lisa by early next week!

She’s also offering some crazy Christmas Special package prices on wellness consultations (for non-active clients only).  I am a clinet of Lisa’s myself and she has helped me considerably this year with some health and wellness goals that I set for myself and I can HIGHLY recommend her approach which is both practical and true-to-her-own-values of choosing high levels of vitality and health through the foods we eat and thoughts we think!

Check out her crazy offer right here!

Here’s an interesting example of a double listing in Google.  You can only get two listings in Google for the same domain, and sometimes you get them one after the other, whcih is always nice because you pick up the extra "domination" of the SERPS for that term.

My client Drake Homes is one of Brisbane’s longest established relocatable homes providers, and runs a very busy operation on the southside of Brisbane.  A lot of his traffic comes from Google so we looked at ways to improve his presence and rankings.  The example I want to mention today is for the serach term relocatable homes brisbane which his site ranked quite well for already but now that we added in an SEO page specifically optimised for that term, he now has a #2 AND a #3 listing.  With further linking work, this can easily go even higher.

You can check out his listings here, although remember, things change from day to day on Google!

I’m looking for an innovative marketing company in Brisbane with direct response and B2B marketing  experience (not interest in big firm "branding" oriented approaches) to assist me with helping an SME develop a strategy and possible pilot marketing campaign roll-out for an innovative new B2B product targeted at the SME sector.

Must be innovative, strongly customer service focussed, and not have ridiculous expectations price wise, to provide some initial strategies for this project.  There will be an online marketing component to the strategy which I may be handling, but we need some strategies around FAST ways to take the product to a test market, to assess market/product/pricing match.

Please call Peter on 0416 086 502 for more info and initial discussion.

Thanks

Peter