My client Freedom Screens runs a national retractable fly screens manufacturing business with head office on the Gold Coast. He has some unique, very cool retractable screen products:

We redeveloped his website recently, and now are turning our attention to some SEO fine tuning. His site has a PR2 and ranks #1 for the head keyword phrase "retractable fly screens" but when you put geographical modifiers into this phrase, such as "retractable fly screens melbourne" they disappear off the first page altogether. This is quite common in my experience.
We have a melbourne specific page within the store locator function, so we’ve done a little KW research and put in a proper title tag and description to this page. I’m just waiting to get a little more content from the branch owner, and hopefully some pictures!
The page will target the phrases: retractable fly screens melbourne, fly screens melbourne, retractable flyscreens melbourne and retractable insect screens melbourne.
We’ll see how this goes!