One of my online learning businesses offers WH&S training online for the construction industry. We provide the so-called "White Card" which is a prerequisite for entry onto a construction site.
Because of good SEO, we dominate Google totally for related keywords with our sites White Card Online and White Card Australia including:
white card (#1 and #2) (Global search has 82 million competing pages!)
white card online (#1, #2, #3 and #4)
white card australia (#1 and #2)
etc. etc.
(If you want to know how to do this, by the way, just contact me – see below)
These three keyword phrases and a few others account for the majority of the traffic, BUT, I noticed there are LOTS more, as I started to dig around and do some current keyword research. [Important NOTE: as the White Card has been a new thing search volumes are increasing as more and more people find out about it through word of mouth etc. This is proven in the Google Trends graph below]:
So we’re targeting some other terms that do get some decent licks of traffic, (ie around 500 uniques a month). To do this I knocked up 2 "SEO pages" on our highest Page Rank site:
Here they are hyperlinked with the anchor text:
White Card WA
White Card Western Australia (same page)
White Card SA
White Card South Australia (same page)
Also I found out that even though its been over a year since the introduction of White Card in Queensland, there is still a lot of search activity based on the old Blue Card terms. We had our old Blue Card Online site languishing and neglected, so I’m getting that renovated with a nice shiny new design, – watch this space: Blue Card Online. And we’ll start building our a big range of keyword phrases in this niche, using the SEO page approach.
(If you’re intrigued by what an SEO page is and how it could work to get YOU more traffic, give me a bell on 0416 086 502 or contact me here.)
Finally, we also registered a new domain www.bluecardWA.com.au as there is substantial traffic for this phrase. We got our intern to build a mini-site on that domain. Here it is: Blue Card WA
So apart from BlueCardOnline.com.au which is an established site. all these others above are linking to brand new pages, none of which are yet even indexed.
I expect that to change in the next 24 to 48 hours. Will keep you posted!
Peter