Recently two other digital marketers I relate with posted useful guides to consider if you are:
- building (or getting built) a new website
- redeveloping your current website
- getting SEO on your website
- wanting more clicks, leads and sales!
First up is James Yuille
He posted “Five Essential Questions When Planning Your Next Website” This is a very cool mind map James is developing. Well worth a look!
Second is a post from SEO Gregg Thorpe who posted this with the deceptively bland title of “SEO Marketing Strategy“!
Below is the list he mentions – well worth checking out his post. Most businesses don’t plan their website from a strategic digital marketing perspective, instead they often listen to designers, who are just focused on making something that looks pretty. “Looks pretty” usually doesn’t sell well! ie. it’s not the optimum way to get more clicks, leads and sales! If you’re wanting to get more of these (clicks, leads and sales) for YOUR business, hit me up at my Contact page here, and let’s have a chat.
(By the way, this is a pretty thorough list below – don’t get dismayed if your digital assets and strategies don;t include all of these… mine don’t! Remember, progress, not perfection!)
SEO WEBSITE MARKETING STRATEGY
Quick List of Needed Items:
- Product or Service Offerings
- Defining the Target Market/Audience
- Uncover Keywords & Perform Competition Research
- Select Domain Name(s) [very important] New or aged
- Hosting (need for speed and dedicated IP)
- Website Design, Security, Backups, etc.
- Product Delivery System or Services Fulfillment Form
- Website Traffic from Online Sources and Natural Google Rankings
- Conversions/Sales/Profits
Below are additional information on the above list along with other items of consideration. We’re in the process of updating the process map as we continue to promote and get results. From there, we make the marketing strategy more effective by focsuing on those items with the best returns and/or results.Define Target Audience
- Global
- National
- Regional
- Local
- Demographics/Psychographics (there’s so much that goes into this research)
Website Design
- Modern Style Design
- Expandable CMS Platform
- Usability Design
- Structured Navigation (SILO)
- SEO Website Foundation
- Load Time
- Social Icons
- CS3 Validation
Name Capture
- List Building
- AutoResponder Setup
- Free Report/Whitpapers
Keyword Research
- Top Tools and Newest Data
- Current Rankings
- Analytics Keyword Data
- Keyword Discovery
On-Page SEO
- Site Quality Check
- SEO Site Audit
- Map Selected Keywords to Pages
- SEO Page Factor Optimization
- Global, National, Regional, Local
- LOCAL -> NAP, Citations, Local Directories, etc.
Content Creation
- Articles
- Press Releases
- Video
- Audio – Podcasts
- PDFs
- Imags
- Bookmarking
- Web 2.0 Profiles
- Secondary Blog Content
- Wiki Content
- Micro Blog Content
- Forum Participation
- Blog Commenting
- Software (all types)
- Q&A Content
Promotional Setup
- Secondary Email Address
- Profile Name(s), Pen names
- Google Access, webmaster tools, analytics, etc.
Social Media Marketing
- Social Account Setups (100+)
- Main Blog Syndication
- Content Syndication Group
- Twitter Marketing (100s of new followers)
- Facebook Pages and Promotions
- Google +1 Pages
- Etc.
Link Building
- Buying Links (Warning: grey to black hat)
- Competition Analysis (unlimited link opportunities)
- Web 2.0 Sites
- Directories (all types)
- Press Releases
- Article Marketing
- Profile Links
- Q&A Sites
- Blog/Forum Commenting/Participation
- WordPress Blogs
- PDF Sharing Sites
- Micro Blogs
- Wikis
- RSS Feeds
- Citations / Local Business Listings
- Image Links (Google, Pinterest, etc.)
- Guest Posts
- Classified Ads
- PAD (software) Site Listings
- Many More Social Channels and Link Opportunities
Traffic Conversions
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Testing and Tracking Call-to-Actions, Ads, etc.
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Split Testing (A/B Testing)
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User Navigation Optimization
– See more at: http://www.webmarketingblueprint.com/seo-website-marketing-strategy/#sthash.b5z7THeI.dpuf