Website Profit Detective Package
WEBSITE PROFIT DETECTIVE. Our Expert Analysis Shows You How To Make Your Website More Profitable.
Just a small 10% increase to your traffic volume, and website conversion rate
could mean a 30 – 40% or more, increase in nett profits, which could equate to
hundreds, if not thousands or tens of thousands of dollars extra per year.
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With a Business Clicks "Website Profit Detective" expert analysis of your website, we will give you strategic and tactical analysis and suggestions on how you can improve your:
- Traffic;
- Website conversion;
- Headline(s) and copy;
- Website layout and ease of navigation;
- Keywords;
- and much more…
We spend several hours reviewing your site and researching your specific market sector, and provide you an audio recording (in downloadable mp3 format so you can listen while you do other things) of us analyzing your site, live while we have the computer screen in front of us. The length of the audio varies, but is typically around 30 to 45 minutes.
(We recommend you combine this option with a detailed Keyword Research report for best results).
The aim of this Profit Detective Analysis, is simply to identify ways of increasing your profits…
In addition, we’ll point out any aspects of your site that could be costing you sales, or leads.
Here’s more specifics on the exact nature of the information we provide you:
- A 21 minute introduction training audio revealing the important priorities to consider when getting your website ranked as high as possible in the search engines. This also serves to make sure you are up to speed with terminology, and basic internet marketing concepts. You will need to listen to this audio first – and you’ll find it fascinating! This training includes how to understand your target market, the importance of doing effective keyword research, why and how your webpage layout can make a MASSIVE difference to your conversions, and profits, basic copywriting principles that again can make a huge difference to conversion to leads or sales, and the importance of "inbound links", otherwise known as "off-page optimization"
- Why most websites are setup with what I call "shot-gun" Search Engine Optimisation (SEO), and why this doesn’t work that well any more! I show you how to take a much more targeted, precise (and profitable!) approach, based on the actual number of searches per month on particular phrases that the Australian Google search engine receives!
- How to dominate the first pages of Google for the exact search phrases people are using to find your products or services! (We show real examples).
Then, we look at your actual website, and consider the following aspects:
o Who is the likely target consumer/purchaser, and how well does your website "speak" to that target audience.
o Using a special Google tool we check out, as you listen along, the actual numbers of people searching for terms relevant to your business – Google actually tells us exactly!
o We then do a few checks to see how well your website ranks for some of these terms, and through this process we can almost always identify terms that you are NOT ranking highly for, but your could! This means potential for more traffic and more revenue for you. We haven’t done an analysis that we can’t find such terms for yet!
o Then we explain very briefly how to get web-pages ranked for these terms…. Yes, you can do it yourself if you want to (this is KEY if you want to save money, and something NO OTHER SEO firm will do for you!). But of course, if you don’t want to spend the time (and most savvy business owners don’t), then we can give you an estimate to do the work for you – you decide;
o Next we go into a reasonably detailed analysis of the "on-page" factors on your website (this is explained in our training), and most often we can actually describe to you (in the ausio), how to make quick and simple changes to these that will start to improve your search engine rankings straight away. You can either do this yourself if you know how, get your webmaster to do it, or we can do it for you….
o We look at things like the "Title Tag", the "Description Tag" and the parts of your website copy that get shown in the few lines of text in the Search Engine… most website owners don’t realize that these words actually serve like mini-classified ads, either attracting visitors to your listing, or making them yawn with boredom, and finding another link to click on!! So these words are very important, but most websites neglect them! We explain how to fix it all up.
o We consider further opportunities to turn your pages even more into search engine magnets, with things like Alt tags, internal linking etc. It can get a bit technical… if you understand it you can do it yourself, if not, someone else can for it for you.
o Then we have a quick look at things like your page layout and copywriting, particularly your headline(s), and how effective that is, plus advice on how you should use "Calls-to-action". Hint: Most websites neglect this as well!
o We check out your newsletter section (if you have one) and in most cases we describe how you could massively improve the number of "Opt-ins" you get to your newsletter;
o Next we take a look at the incoming links to your site and it’s Google Page Rank. We describe how you can get multiple listings for one term on one page of Google, and how to quickly increase the one-way back-links to your website. This is the fastest way to get your site ranking better. We’ll even assess some
sneaky technical stuff about where your links point to, and how you can massively improve rankings for internal pages by changing this over time;
o Finally, if you use Google Analytics, we will have a quick look through the Dashboard, and draw some conclusions for you. This will describe for you things like how many visitors you get from paid traffic (Google Adwords etc.), how much from free traffic, how much from referring sites, and how much is "direct type in" traffic. We can see geographically where your visitors are coming from, and it also reveals how many visitors "bounce" straight away from your site as soon as they land on it (you’d probably be surprised how many that is… typically up to 60%), and how to reduce this %, plus a raft of other info from the Analytics program.
This service is the ideal starting point for you to build a strategy of increasing leads, sales, and profits from your website. There’s a massive amount of expert information we give you in this audio analysis.
The final audio will be uploaded to our site and we give you the link to download it onto your mp3 player, or you can play it directly off our site.
Investment for Website Profit Detective:
$697 plus GST
Website Profit Detective Package AND Keyword and Competition Analysis Package:
$997 plus GST
Where to from here?
Contact us, and we’ll get a Terms and Conditions document out to you, and we can start straight away.
Peter Cutforth
Business Clicks Marketing
Mobile: 0416 086 502